It’s not just on the field where Rugby World Cup’s are won and lost, it is also off the field where capturing hearts and minds is an essential ingredient.

Whilst Wales rugby players have had a mixed reception on the field, the Welsh Rugby Union design team have been peerless off it.

Their colourful and imaginative graphics have been the talk of the tournament and quite frankly no one else has come close to matching them.

In Marseille French journalists were waxing lyrical about the beauty and colour of the Welsh graphics and what a wonderful advertisement it has been for Nantes, Nice, Bordeaux and Lyon the cities where Wales have played their pool games.

The team announcements have been given added colour and impetus and even the guide for us old hacks in the media has reflected the wonderful theme created by our people back home.

Plus the bi-lingual aspect has helped promote the Welsh language, something that the WRU have made it their mission to highlight and support .

However far Wales progress in the Rugby World Cup, there are definitely a group of winners back in the Principality Stadium not by luck but by sheer design.

Cymru am Byth